Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

— Donald Norman

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

— Donald Norman

Beauty and brains, pleasure and usability - they should go hand in hand.

— Donald Norman

Everyday people are not very good designers.

— Donald Norman

In my opinion, no single design is apt to be optimal for everyone.

— Donald Norman

I prefer design by experts - by people who know what they are doing.

— Donald Norman

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.

— Donald Norman

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

— Donald Norman

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

— Donald Norman

I've been looking at the iPod-the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

— Donald Norman