launch

After the launch phase, your product is old news. Take advantage of the opportunity to generate interest when your product is new.

— Brian Lawley

Looking back, I now realize that I left home in search of all the things that were right in the very place I left.

— Craig D. Lounsbrough

With the consumer Internet, if you're not embarrassed by your first product release, you've launched too late. Everyone wants their product to be shiny, great, and revolutionary, so they take too long in the development cycle to build this really shiny thing, when in fact time really matters.

— Reid Hoffman