Ah, but sir,' said Nacelles, 'it is precisely bypassing judgments upon other people's work and pointing out their errors that readers can be made to understand your own opinions better. It is the easiest thing in the world to turn a review to one's own ends. One only need to mention the book once or twice and for the rest of the article one may develop one's theme just as one causes. It is, I assure you, what everybody else does.

Jonathan Strange & Mr Norrell