The average buyer in bookshop spends 8 seconds on the front cover and 15 seconds on the back cover before deciding whether to purchase the book or not. On average, he does not get past page 18. See? The odds are stacked against us writers!

— Ashwin Sanghi

The Egyptians saw the sun and called him Ra, the Sun God. He rode across the sky in his chariot until it was time to sleep. Copernicus and Galileo proved otherwise, and poor Ra lost his divinity.

— Ashwin Sanghi

The first thriller ever? It was probably one from 1697. It was called Little Red Riding Hood.

— Ashwin Sanghi

The fundamental difference between books and movies is that the length of a book does not depend upon the capacity of the human bladder.

— Ashwin Sanghi

The publishing scene in India is evolving rapidly, and the key challenge is to keep reinventing oneself so that one does not become formulaic. Sometimes it is safer to deal with the consequences of failure than the fruits of success. Remaining on one's toes is critical, and often one finds that success makes one complacent.

— Ashwin Sanghi

There is indeed one person who can help solve “writer’s block”. His name is Mr Johnnie Walker.

— Ashwin Sanghi

The relationship between critic and writer is similar to the one between the pigeon and the statue.

— Ashwin Sanghi

Thrills are much more about anticipation than action. An unfired bullet is more dangerous than one that has already met its target.

— Ashwin Sanghi

While I can’t walk on water, I can certainly wobble on whiskey.

— Ashwin Sanghi

Would the fish have ever been caught if it had kept its mouth shut?

— Ashwin Sanghi