It is not the logical part of thinking that changes emotions but the perceptual part. If we see something differently, our emotions may alter with the altered perception. (p64)

— Edward de Bono

It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.

— Edward de Bono

Logic will never change emotion or perception.

— Edward de Bono

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

— Edward de Bono

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.

— Edward de Bono

Removing the faults in a stage-coach may produce a perfect stage-coach but it is unlikely to produce the first motor car.

— Edward de Bono

Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.

— Edward de Bono

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

— Edward de Bono

The image that concerns most people is the reflection they see in other people's minds.

— Edward de Bono

The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.

— Edward de Bono