Strategy is not really a solo sport – even if you’re the CEO.

— Max McKeown

Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.

— Max McKeown

The best things happen to those who don't wait.

— Max McKeown

The psychology of individual creativity is about at least three different things. First, creativity is about thinking differently. Second, creativity is about feeling differently. Third, creativity is about focusing, or committing, differently.

— Max McKeown

The real heart of strategy is the strategist.

— Max McKeown

There are no perfect leaders.

— Max McKeown

The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.

— Max McKeown

The true parents of creativity are curiosity and necessity.

— Max McKeown

We need to move from comparative advantage to perpetual advantage...

— Max McKeown

With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.

— Max McKeown