Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

— Yves Behar

I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.

— Yves Behar

I truly believe that we're about to enter a second golden age of design. The first one was in the '50s and '60s, when designers like Raymond Louis, Charles Eames, George Nelson and Dieter Rams were shepherds of the brands they were working with. They had influence over the products and how companies communicated and promoted themselves.

— Yves Behar

I've been influenced by some of the greatest designers. Charles Eames. And Bruno Lunar in the '50s in Italy - when they had to retool the industry of war into an industry to help society. In a way, I'm influenced by designers that were there at a radical time of change.

— Yves Behar

I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could express myself through the medium. Much later, when I founded Fuse project in 1999, our slogan became 'design brings stories to life.'

— Yves Behar

Juicer is the first company to make cold-pressed juice something that people can make themselves at home. The challenges to design and engineer a press that can deliver 8,000 pounds of force are tremendous.

— Yves Behar

My mantra is: 'Good design accelerates the adoption of new ideas.'

— Yves Behar

Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm.

— Yves Behar

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.

— Yves Behar

The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.

— Yves Behar