Much of what we consider valuable in our world arises out of (these) one-sided conflicts. Because the act of facing overwhelming odds, produces greatness and beauty.

— Malcolm Gladwell

Once a musician has enough ability to get into a top music school, the thing that distinguishes one performer from another is how hard he or she works. That's it. And what's more, the people at the very top don't work just harder or even much harder than everyone else. They work much, much harder.

— Malcolm Gladwell

Once you understand that Goliath is much weaker than you think he is, and David has superior technology, then you say: why do we tell the story the way we do? It becomes, actually, a far more meaningful and important story in its retelling than in the kind of unsophisticated way we've done it for, I think, too long.

— Malcolm Gladwell

Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions. . . By changing the experiences that comprise those impressions.

— Malcolm Gladwell

Part of me thinks that innovation, real innovation in health care delivery, needs to happen from the bottom to the top.

— Malcolm Gladwell

[Research] suggests that what we think of as free will is largely an illusion: much of the time, we are simply operating on automatic pilot, and the way we think and act – and how well we think and act on the spur of the moment – are a lot more susceptible to outside influences than we realize.

— Malcolm Gladwell

Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through this special few.

— Malcolm Gladwell

Some people look like they sound better than they actually sound, because they look confident and have good posture," once musician, a veteran of many auditions, says. "Other people look awful when they play but sound great. Other people have that belabored look when they play, but you can't hear it in the sound. There is always this dissonance between what you see and hear" (p.251).

— Malcolm Gladwell

So why don’t Americans cheat? Because they think that their system is legitimate. People accept authority when they see that it treats everyone equally, when it is possible to speak up and be heard, and when there are rules in place that assure you that tomorrow you won’t be treated radically different from how you are treated today. Legitimacy is based on fairness, voice and predictability, and the U.S. government, as much as Americans like to grumble about it, does a pretty good job of meeting all three standards. Pg. 293

— Malcolm Gladwell

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

— Malcolm Gladwell