One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure

— Howard Schultz

People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.

— Howard Schultz

Social and digital media is a bullet train, and that bullet train is not coming home.

— Howard Schultz

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

— Howard Schultz

The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.

— Howard Schultz

The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.

— Howard Schultz

The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.

— Howard Schultz

There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust.

— Howard Schultz

This is not his job, I thought, it's his passion.

— Howard Schultz

This may sound a bit naive, but I got here by believing in big dreams.

— Howard Schultz