I find that I have about six blog gable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.

— Seth Godin

If school is about postponing the day you have to stand up in front of the world and put yourself at risk, the resistance would like to stay there forever.

— Seth Godin

If the New Marketing can be characterized by just one idea, it's this: Ideas that spread through groups of people are far more powerful than ideas delivered at an individual. Social change, education, new-product launches, religious movements... it doesn't matter, the story is the same. Movements are at the heart of change and growth. A movement - an idea that spreads with passion through a community and leads to change - is far more powerful than any advertisement ever could be. As you consider what to do next, you're faced with a difficult choice. It's difficult because it represents giving up something you may be quite comfortable with, and it's difficult because it requires an all-or-nothing commitment.

— Seth Godin

If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

— Seth Godin

In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.

— Seth Godin

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

— Seth Godin

Initiative and starting are about neither of these. They are about “let’s see” and “try.” If there’s no clear right answer, perhaps the thing you ought to do is something new. Something new is often the right path when the world is complicated.

— Seth Godin

In virtually every industry the most trusted brand is also the most profitable. Frequency led to awareness, awareness to familiarity, and familiarity to trust. And trust, almost without exception, leads to profit.

— Seth Godin

I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.

— Seth Godin

It’s all a risk. Always. That’s not true, actually. The only exception: it’s a certainty that there’s risk. The safer you play your plans for the future, the riskier it actually is. That’s because the world is certainly, definitely, and more than possibly changing.

— Seth Godin