If a man builds a better mousetrap than his neighbor, the world will not only beat a path to his door, it will make newsreels of him and his wife in beach pajamas, it will discuss his diet and his health, it will publish heart-throb stories of his love life, it will publicize him, analyze him, photograph him, and make his life thoroughly miserable by feeding to the palpitant public intimate details of things that are none of its damned business.