Those who know me know I'm passionate about lists, and top of my list of priorities is my family. My wife Joan and I do not consider our legacy to our children to be wealth or fame but the opportunity to pursue happiness by following their own path.

— Richard Branson

To be successful, you have to be out there, you have to hit the ground running

— Richard Branson

To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.

— Richard Branson

Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are.

— Richard Branson

Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.

— Richard Branson

We have one planet in our solar system that's habitable, and that's the Earth, and space travel can transform things back here for the better. First, by just having people go to space and look back on this fragile planet we live on. People have come back transformed and have done fantastic things.

— Richard Branson

We have teams of people working on electric cars. So you never know - you may find Virgin competing with the Tesla in the car business as we do in the space business.

— Richard Branson

Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line.

— Richard Branson

We're one of the few animals in the world that don't really think of ourselves as animals, but we are animals, and we must respect our fellow animals.

— Richard Branson

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

— Richard Branson