If you cannot tie your marketing efforts to actual dollars that the electric company will accept, it’s time to adjust your plan.

— Amber Hurdle

If you choose the right vendors, your collective and sincere motives should establish both trust & grace on both sides of the relationship.

— Amber Hurdle

If your culture is how you do business internally, your brand is what people believe about you externally.

— Amber Hurdle

If your plan is not working, pivot. If it is working, do more of it!

— Amber Hurdle

If you were stranded in the ocean in a small boat with a paddle, I’d tell you to pray to God, but row for the shore!

— Amber Hurdle

I’m telling you that responsibly applying time strategy and proactively leveraging your calendar is the dumb ol’ secret to seeing your dreams come true.

— Amber Hurdle

I pick my technology like I picked my husband. It has to complement, not complicate, my life.

— Amber Hurdle

I’ve always said we can’t all experience everything, but we can all learn from each other’s experiences, making learning curves shorter and pitfalls avoidable.

— Amber Hurdle

Just do you. The right people and opportunities will be drawn to that.

— Amber Hurdle

Make no mistake: if you want to make it as an entrepreneur, you simply can’t do it on your own. This is a nonnegotiable!

— Amber Hurdle