While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplishing the future.

— Amber Hurdle

Who cares what insecure people think who are insanely jealous that you are OK with yourself?

— Amber Hurdle

With a strong personal brand, you become the only option in the eyes of your ideal customer.

— Amber Hurdle

You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.

— Amber Hurdle

Your company culture is made up of the family rules of your business that establish consistent expectations among all.

— Amber Hurdle

Your company culture is the internal foundation on which everything in your business builds.

— Amber Hurdle

Your culture is the birthplace of your brand.

— Amber Hurdle

Your ideal customer should be attracted to the brand that rests on the fabulous culture you created, but they don’t have to share your personal interests or have the same lifestyle you do.

— Amber Hurdle

Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.

— Amber Hurdle

Your mission statement, vision statement, core values, and service standards provide a clear focus for all while keeping your team humble and hungry. It creates that family environment in which your employees enjoy coming to work and dealing with the challenges they face each day.

— Amber Hurdle