A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.

— Steve Jobs

And the only way to do great work is to love what you do.... Don't settle

— Steve Jobs

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

— Steve Jobs

Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence.

— Steve Jobs

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

— Steve Jobs

Computers themselves, and software yet to be developed, will revolutionize the way we learn.

— Steve Jobs

Creation is messy. You want genius, you get madness; two sides of the same coin.

— Steve Jobs

Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.

— Steve Jobs

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

— Steve Jobs

Design is not just what it looks like and feels like. Design is how it works.

— Steve Jobs