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Bankole Cardoso

After about twelve years out of Nigeria, what I wanted to do was move back home and start a business to contribute my quota to the economic growth of my fatherland.

That was when I grasped a little feelings of how things were happening here and I saw the opportunity to fill a gap.

Technology these days make life a lot more easier. People that patronise our services all have the smart phone application on either their Androids, iPhones, PC or laptops.

Our programmes are easy to use and free to download. Our duty is to connect passengers to drivers in a very simple way. We use GPS to connect our clients to the closest driver.

So, when we were packaging this idea, we decided, in our little way, to use technology to bring safety to bear. When we sign up any driver on our platform, we take all his information, take them through a screening process, check his background, driver license, car registration, license, plate number and insurance documents.

And it would really be tough for any of them to attempt such. We rely more on the original government documents and license they provide. We don’t do testing for them. We leave that for the government to do. We also don’t have a link with the government yet.

But we make sure we do background checking on them. However, we are confident that what all of our drivers present to us so far have been real. We haven’t had any issue because they all belong to one taxi associations.

Easy Taxi is a Smartphone application that connects drivers and passengers in a smooth, easy and safe way.

The value proposition is straight-forward: Simply download the Easy taxi app on Google Play Store or the App store. Open the Easy Taxi app, which is available for iOS, Android and the new BlackBerry devices. Confirm your pickup point and then order your cab at the click of a button. In seconds you’ll receive confirmation of the name, photo, phone number and car model/license plate number of your driver, and you will be able to follow the vehicle’s location in real-time as it approaches you.

We plan to expand to Abuja and Port Harcourt in the next 3 to 4 months. With the same model we have implemented in Lagos, we plan to make the business successful in other cities. It’s a lot of work, there have been ups and downs but people are catching on more now.

That your mother was great, she did this for our country. She really made a difference — an impact. She's a heroine.

That's what's intriguing to me now, to hear different stories from different people. [They say] "she treated my grandfather, she treated my mother, she treated me, she treated my children. She treated four generations of our family". And you hear that from so many different people. That all helps.