A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

— Richard Branson

A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney.

— Richard Branson

All you have in business is your reputation - so it's very important that you keep your word.

— Richard Branson

An important priority for me is a business must get their own house in order. Be or become an agent of positive change in your own enterprise and adopt responsible practices to eliminate the risks that often lie at the root of inequality and poverty.

— Richard Branson

A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren't proud of what you're doing, why should anybody else be?

— Richard Branson

Being a good listener is absolutely critical to being a good leader you have to listen to the people who are on the front line.

— Richard Branson

Business opportunities are like buses, there's always another one coming.

— Richard Branson

Devon holds a special place in my heart. As a child, I normally went on holiday to Bentham and have lots of happy memories from my time there. I used to catch sand eels in the early morning and go fishing for bass throughout the day. I remember a gull taking my bait.

— Richard Branson

Do not be embarrassed by your failures, learn from them and start again.

— Richard Branson

From my very first day as an entrepreneur, I've felt the only mission worth pursuing in business is to make people's lives better.

— Richard Branson