Leadership is a choice. It is not a rank.

— Simon Sinek

Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.

— Simon Sinek

Leadership is not about the next election, it's about the next generation.

— Simon Sinek

Like a good parent can't also be his child's best friend, a leader with authority requires some separation from subordinates.

— Simon Sinek

One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process.

— Simon Sinek

Over 90% of people go home at the end of the day feeling unfulfilled by their work, and I won't stop working until that statistic is reversed - until over 90% of people go home and can honestly say, 'I love what I do.'

— Simon Sinek

Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.

— Simon Sinek

Responsibility is not doing as we are told, that's obedience. Responsibility is doing what is right.

— Simon Sinek

Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly.

— Simon Sinek

Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.

— Simon Sinek