The challenge of the unknown future is so much more exciting than the stories of the accomplished past.

— Simon Sinek

The cost of leadership is self-interest.

— Simon Sinek

The goal is not simply to 'work hard, play hard.' The goal is to make our work and our play indistinguishable.

— Simon Sinek

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

— Simon Sinek

The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye.

— Simon Sinek

The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do.

— Simon Sinek

The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.'

— Simon Sinek

The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when.

— Simon Sinek

The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations.

— Simon Sinek

The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve.

— Simon Sinek