A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

— Jeff Bezos

Cultures aren’t so much planned as they evolve from that early set of people.

— Jeff Bezos

E-mail has some magical ability to turn off the politeness gene in a human being.

— Jeff Bezos

Entrepreneurs must be willing to be misunderstood for long periods of time.

— Jeff Bezos

Great industries are never made from single companies. There is room in space for a lot of winners.

— Jeff Bezos

Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is had it drive a million miles.

— Jeff Bezos

I believe you have to be willing to be misunderstood if you're going to innovate.

— Jeff Bezos

I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.

— Jeff Bezos

If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people. But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people… Just by lengthening the time horizon, you can engage in endeavors that you could never otherwise pursue

— Jeff Bezos

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

— Jeff Bezos