People will visit Mars, they will settle Mars, and we should because it's cool.

— Jeff Bezos

Position yourself with something that captures your curiosity, something that you're missionary about.

— Jeff Bezos

Strip malls are history.

— Jeff Bezos

The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.

— Jeff Bezos

The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'

— Jeff Bezos

The death knell for any enterprise is to glorify the past -- no matter how good it was.

— Jeff Bezos

The human brain is an incredible pattern-matching machine.

— Jeff Bezos

The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.

— Jeff Bezos

The missionary is building the product and building the service because they love the customer, because they love the product, because they love the service. The mercenary is building the product or service so that they can flip the company and make money.

— Jeff Bezos

The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.

— Jeff Bezos